Making a successful Facebook page is not hard, you just need to know how to do it, like anything else.
Making a Successful Facebook Page
Making a successful Facebook page is quite easy if you know what you're doing. You have to remember that a Facebook page is just like any other page in the eyes of Google, and you can rank really highly in a Google search as well as a search on Facebook.
You have to learn some basic SEO techniques in order to rank well, so start by doing some keyword research on the title. You can do this by checking the Google Adwords keyword tool perhaps, and make sure you pick exact match, and not broad match searches, and then you can see some popular searches connected to your subject matter.
For example, let's say you had a website about fishing, you could type in fishing into the Google Adwords keyword tool, and see the related searches like fishing tips, fishing techniques, etc, and then you pick one that at least has 500 searches a month or more.
Next, you might want to do a check of how many exact match results there are for that phrase on Google. To do this, type it into Google in quotation marks.
If there are more than 50,000 exact match results, and the first page results look hard to beat, like they have a good page rank, then you may want to look for another keyword phrase to target, with less competition.
You can use a browser add-on like SEO Quake to check the back links and page rank of your competition. Once you have picked a title, it's time to put content on your Facebook page.
What to put on Your Facebook Page
To start with, you should add some links on the wall, remembering to put the most important links on last, so they appear first on the page.
They should be keyword relevant, in the links themselves, and the descriptions, although don't go overboard, you want the keywords in the title as about three percent of the text.
Next, add some photos, and put more keyword content with the same density in the descriptions of the photos. Add a lot of keyword content to the info page, and you may want to add videos, or whatever you like.
If you're fairly good at technical stuff, and you have your own hosting, you can put an iFrame app on your page containing your entire website, or whichever pages you want from your website, or server. For example, you can put an opt-in form or whatever you like in the iFrame, and you can make that the front page.
You can learn more about that from this page, which explains how to do that, and how to get Facebook page likes, which are also very important in ranking your page on Google and Facebook.
Making a sucessful Facebook page is about more than just getting likes and a good ranking on search engines, it's also about interacting with your fans, which I talk about more in this article: The Value Of Facebook Page Likes.