It seems that these days everyone who has a business is trying to make a Facebook page, without knowing the first thing about how to do it in the right way. What that means is that there are a lot of really dodgy, badly made Facebook pages making business look bad, with no likes on them, a terrible photo, etc.
Everyone wants to get on the social media bandwagon these days whether you're a locksmith or a jeweler, whether you're a celebrity or a blogger, it's the place to be online.
I'm talking about sites like Facebook, Twitter, You Tube, Google Plus, Stumble Upon, and now these other new sites like Pinterest and Instagram, (I haven't had the time to figure them out yet).
I'll start with Facebook, and tell you the big mistakes that people make when trying to build a Facebook page for their business. Number one biggest mistake is they get the title wrong.
The title is the way the search engines including Facebook and Google and Bing and Yahoo find your page, and a Facebook page has the potential to not just rank, but rank better than an ordinary website.
The reason it can rank better is that it's a PR 9, the highest authority site in the world, and if you just do a decent amount of cross linking within that huge authority site, and make your page look important on Facebook, then you will rank highly, and get a high page rank.
I've had Facebook pages with a page rank of 6, which I've never done on any other site. I had a You Tube channel that was a PR 5, but that's the closest I've gotten to a link of that kind.
The high page rank doesn't mean you will rank, you still have to do as much work making back links and cross links and updating fresh content on the page as a regular website, but it is a regular website, starting out in a really good place in terms of authority in the eyes of Google.
It takes a bit of skill to do it well, like you need to make related pages, use Facebook as that page and like your main page with them, so that you have a do follow high page rank relevant cross link from that page to yours, and you need to update those pages with quality relevant content at the same time, like you would with blogs pointing to your website, and the back links to your website.
How Do You Rank A Page On A Social Media Site?
In the same way that you would make back links to a normal website, that's the way you build links from outside of Facebook. This is if you can be bothered trying to get it to rank for a search with a decent amount of exact match search volume.
It may be better to do that with a website, because you have more options, but for a lot of people, a Facebook page is the quickest, easiest way to make a page that advertises their business, and it's not all that hard to get it to rank.
For example, you can buy thousands of random likes easily though a site selling social marketing services, and this will dramatically improve your ranking in the search results on Facebook, Google, and all the other big search engines.
The reason is that these are also high page rank do follow cross links on the biggest site in the world, and it does make a real difference.
It is important that you do not get likes which look fake to Facebook, or they will simply make them disappear. I personally get my likes from a social swapping site with tens of thousands of members which also does Twitter followers, Google Plus followers, You Tube views, You Tube subscribers, likes on a Facebook post, Facebook post shares, Facebook post likes, tweets, and almost everything you could think of.
If you are still at the stage where you need to look at an article like this for tips, you will be learning for a while, maybe a few years, so why not seek out the services of someone who has already spent years learning how to do it all for you, at a reasonable price?
Outsourcing is fairly necessary when you understand the workload of making a presence for your business on all of the largest sites in the world. Social media sharing and social media links are important for SEO as well, and you need help to get it all done, any one person does.
My email is firstname.lastname@example.org if you want to talk to me about outsourcing your social media marketing or SEO campaigns to an expert with five years experience.