If you're looking to get a high quality back link, one of the best ways you can do that is to write a guest post on a relevant site, but there are some things you have to get right in order to get a post approved. For example, it needs to be a very high quality piece of work, not just something that looks like it was made for a back link.
What is the best way to get a high quality back link to your site or article these days? You can try building a whole website linking to your site on separate hosting and make tons of back links to that, but short of doing that, the easiest way to get a really good back link is submitting a guest post on a relevant, high quality site, and of course the post has to be really good quality as well.
If you are looking to submit a guest post on the general subject of social media marketing, internet marketing, SEO, or anything in that general category, I have a high quality site that I am looking for guest posts on.
You can find plenty more by doing a Google search on social media marketing guest post, or some variations of those keywords such as social marketing guest post submission guidelines, etc.
The first thing you need to realize is that a high quality back link is only that way because that site has high standards on what they will publish, and so you need to be sure that you follow the submission guidelines carefully, or you will not get your guest post published.
Submissions Guidelines For Social Media Marketing Guest Post
I wrote some fairly strict guidelines for submissions to my site, as I don't want to publish just anything. For example, it has to be over 400 words, written in good English, not published anywhere else, or not to be published anywhere else.
It can't be overly commercial, although it can mention the site it's linking to in a relevant way, to the general topic, which should be about a general question that people want answered with good information.
The post has to be broken up into at least two parts, with one or two subheadings, and it can't have more than 2% keywords in it, as it's worse to have too many keywords than not enough, for me and them.
The other thing I made clear was that I did not want any unnatural back links made to the post after it was published, as people do that in order to build a link pyramid, and raise the page rank of the target site.
This does not work, or it does not work if you make tons of back links from blog comments, social bookmarking sites, forum signatures, forum profiles, low quality directories, spun or syndicated articles, or anything like that.
I said that they should let me know their back linking strategy, so I could approve that as well, and only make high quality links, such as long, well written articles on sites like Hub Pages, Yahoo Voices, Knoji, Info Barrel, Ezine, Go Articles, Squidoo, Helium, eHow, etc.
It's also probably a good idea that they link out to Wikipedia, or some high authority site, from link text related to the subject of the article, for example about social media marketing, if that's what the article was about.
All of these things not only help the ranking of my site, but at the same time, help the ranking of the site that the guest post links to. Only by following all of these guidelines will I agree to publish a guest post on my site, and most sites have such guidelines, otherwise it just becomes a link farm.
This is the way you get high quality back links, and it's not easy to do, but you could also grease the wheels a little bit by asking the webmaster to help you get it published by editing it a little bit, for a decent payment, and that should allow you to get the back link you desire, which will surely help the rankings of your site.
Low quality back links are not really worth anything these days, and that's why it's important to take the time to do things properly, or it just won't work at all, and might even have a negative effect on your rankings, as Google are pretty harsh these days on spam links.
There is a link above to the page on my site that talks about the guest post submission guidelines for a social media marketing/internet marketing guest post on my site, Professional Social Promotion, or you can get in contact with me at firstname.lastname@example.org. It's well worth the effort if you're trying to rank for a competitive keyword phrase related to that subject.